{"id":33,"date":"2016-07-12T14:22:14","date_gmt":"2016-07-12T13:22:14","guid":{"rendered":"https:\/\/choppys.com.au\/index.php\/about-us\/"},"modified":"2026-01-31T00:21:20","modified_gmt":"2026-01-31T00:21:20","slug":"about-us","status":"publish","type":"page","link":"https:\/\/choppys.com.au\/index.php\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;vc_default&#8221; css=&#8221;.vc_custom_1474232685932{padding-top: 10px !important;padding-bottom: 20px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1469281915280{padding-bottom: 60px !important;}&#8221;]<div id=\"ultimate-heading-90146aaf0bd5b21f5\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-90146aaf0bd5b21f5 uvc-3932 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-90146aaf0bd5b21f5 h2'  data-responsive-json-new='{\"font-size\":\"desktop:40px;\",\"line-height\":\"desktop:45px;\"}' ><h2 style=\"font-family:&#039;Poppins&#039;;--font-weight:theme;color:#DD3333;\">Our<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-90146aaf0bd5b21f5 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:35px;\",\"line-height\":\"desktop:40px;\"}'  style=\"font-family:&#039;Poppins&#039;;font-weight:normal;color:#DD9933;margin-bottom:20px;\">PHILOSOPHY<\/div><\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"807\" data-end=\"953\">At Choppy\u2019s, we believe food should be bold, honest, and unforgettable.<br data-start=\"878\" data-end=\"881\">No gimmicks. No shortcuts. No watered-down versions of the real thing.<\/p>\n<p data-start=\"955\" data-end=\"1000\">Our philosophy is rooted in three principles:<\/p>\n<p data-start=\"1002\" data-end=\"1442\"><strong data-start=\"1002\" data-end=\"1018\">Authenticity<\/strong> \u2013 We honour the NYC origins of the chopped cheese, staying true to the flavours, ingredients, and energy that made it iconic.<br data-start=\"1144\" data-end=\"1147\"><strong data-start=\"1147\" data-end=\"1158\">Quality<\/strong> \u2013 Every sandwich is made fresh, cooked hot, and served with the kind of attention to detail you can taste in every bite.<br data-start=\"1279\" data-end=\"1282\"><strong data-start=\"1282\" data-end=\"1295\">Community<\/strong> \u2013 Choppy\u2019s is for everyone. We\u2019re here to serve real food to real people, bringing the neighbourhood vibe of a New York deli right to our streets.<\/p>\n<p data-start=\"1444\" data-end=\"1566\">We don\u2019t just feed stomachs \u2014 we feed moments: late-night cravings, quick lunches, family runs, and everything in between.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1469281920193{padding-bottom: 60px !important;}&#8221;]<div id=\"ultimate-heading-89106aaf0bd5b22d5\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-89106aaf0bd5b22d5 uvc-5350 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-89106aaf0bd5b22d5 h2'  data-responsive-json-new='{\"font-size\":\"desktop:40px;\",\"line-height\":\"desktop:45px;\"}' ><h2 style=\"font-family:&#039;Poppins&#039;;--font-weight:theme;color:#DD3333;\">Our<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-89106aaf0bd5b22d5 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:35px;\",\"line-height\":\"desktop:40px;\"}'  style=\"font-family:&#039;Poppins&#039;;font-weight:normal;color:#DD9933;margin-bottom:20px;\">MISSION<\/div><\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"1592\" data-end=\"1708\">Our mission is simple:<br data-start=\"1614\" data-end=\"1617\"><strong data-start=\"1617\" data-end=\"1708\">Bring the true NYC chopped cheese experience to Australia and make it iconic here, too.<\/strong><\/p>\n<p data-start=\"1710\" data-end=\"1887\">We aim to redefine comfort food by blending New York street heritage with Australian creativity, delivering a menu that hits hard with flavour and leaves a lasting impression.<\/p>\n<p data-start=\"1889\" data-end=\"1908\">We\u2019re committed to:<\/p>\n<ul data-start=\"1909\" data-end=\"2138\">\n<li data-start=\"1909\" data-end=\"1962\">\n<p data-start=\"1911\" data-end=\"1962\">Serving the freshest, highest-quality ingredients<\/p>\n<\/li>\n<li data-start=\"1963\" data-end=\"2011\">\n<p data-start=\"1965\" data-end=\"2011\">Delivering consistent, unforgettable flavour<\/p>\n<\/li>\n<li data-start=\"2012\" data-end=\"2070\">\n<p data-start=\"2014\" data-end=\"2070\">Growing our Choppy\u2019s community, one sandwich at a time<\/p>\n<\/li>\n<li data-start=\"2071\" data-end=\"2138\">\n<p data-start=\"2073\" data-end=\"2138\">Keeping the culture alive with pride, passion, and authenticity<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2140\" data-end=\"2241\">Choppy\u2019s isn\u2019t just a business \u2014 it\u2019s a taste of New York\u2019s soul, proudly rebuilt for a new audience.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; css=&#8221;.vc_custom_1769817537660{padding-top: 90px !important;padding-bottom: 40px !important;background-color: #000000 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-xs&#8221; css=&#8221;.vc_custom_1469185078009{padding-bottom: 30px !important;}&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1469281473155{padding-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-6 vc_col-md-6 vc_col-xs-6 vc_hidden-xs&#8221; css=&#8221;.vc_custom_1469184895697{padding-right: 15px !important;}&#8221;][vc_single_image image=&#8221;1024&#8243; img_size=&#8221;800 \u00d7 540&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1769818496502{padding-bottom: 30px !important;}&#8221; image_hovers=&#8221;false&#8221; lazy_loading=&#8221;true&#8221;][vc_single_image image=&#8221;1038&#8243; img_size=&#8221;800 \u00d7 540&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; image_hovers=&#8221;false&#8221; lazy_loading=&#8221;true&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-6 vc_col-sm-offset-0 vc_col-xs-6 vc_hidden-xs&#8221; css=&#8221;.vc_custom_1769818702942{margin-right: 30px !important;margin-left: 15px !important;padding-top: 20px !important;padding-bottom: 20px !important;background-image: url(https:\/\/choppys.com.au\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-17-231310.png?id=1037) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1469185140913{padding-bottom: 20px !important;}&#8221;]<div id=\"ultimate-heading-63276aaf0bd5b235a\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-63276aaf0bd5b235a uvc-380 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-63276aaf0bd5b235a h2'  data-responsive-json-new='{\"font-size\":\"desktop:40px;\",\"line-height\":\"desktop:45px;\"}' ><h2 style=\"font-family:&#039;Poppins&#039;;--font-weight:theme;color:#DD3333;\">Discover<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-63276aaf0bd5b235a .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:35px;\",\"line-height\":\"desktop:40px;\"}'  style=\"font-family:&#039;Poppins&#039;;font-weight:normal;color:#DD9933;margin-bottom:20px;\">OUR HISTORY<\/div><\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"175\" data-end=\"428\">Choppy\u2019s was born from a love of real New York street food \u2014 the kind you find sizzling behind the counter of a late-night bodega in the Bronx or Harlem. The chopped cheese is more than a sandwich; it\u2019s culture, hustle, and flavour packed into a roll.<\/p>\n<p data-start=\"430\" data-end=\"778\">What started as a simple craving for authenticity became a mission: bring the true NYC chopped-cheese experience to Australia, with the same swagger, the same attitude, and the same no-shortcuts flavour. Choppy\u2019s began as a small idea, inspired by the city that never sleeps, and quickly grew into a movement built on taste, community, and passion.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; type=&#8221;vc_default&#8221; css=&#8221;.vc_custom_1474232698813{margin-bottom: -60px !important;padding-top: 80px !important;padding-bottom: 60px !important;background-color: #131313 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1460570299912{padding-bottom: 40px !important;}&#8221;][vc_single_image image=&#8221;1026&#8243; img_size=&#8221;203&#215;48&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1769818255100{padding-bottom: 10px !important;}&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-0&#8243; css=&#8221;.vc_custom_1461332951646{padding-top: 10px !important;padding-bottom: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1461332837092{padding-bottom: 40px !important;}&#8221;]<div id=\"ultimate-heading-1326aaf0bd5b23d0\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-1326aaf0bd5b23d0 uvc-2463 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-1326aaf0bd5b23d0 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:15px;\",\"line-height\":\"desktop:22px;\"}'  style=\"font-family:&#039;Poppins&#039;;font-weight:normal;font-style:normal;color:#a0a0a0;\"><\/p>\n<p style=\"text-align: center;\">Sydney, NSW<\/p>\n<p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1461332842664{padding-bottom: 40px !important;}&#8221;]<div id=\"ultimate-heading-79626aaf0bd5b241c\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-79626aaf0bd5b241c uvc-9242 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-79626aaf0bd5b241c .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:15px;\",\"line-height\":\"desktop:22px;\"}'  style=\"font-family:&#039;Poppins&#039;;font-weight:normal;font-style:normal;color:#a0a0a0;\"><\/p>\n<p style=\"text-align: center;\">Mon-Thur: 05.00 PM &#8211; 10:00 PM<\/p>\n<p style=\"text-align: center;\">Sat-Sun: 05:00 PM &#8211; 12:00 AM<\/p>\n<p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1461332847822{padding-bottom: 40px !important;}&#8221;]<div id=\"ultimate-heading-27806aaf0bd5b2464\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-27806aaf0bd5b2464 uvc-8483 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-27806aaf0bd5b2464 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:15px;\",\"line-height\":\"desktop:22px;\"}'  style=\"font-family:&#039;Poppins&#039;;font-weight:normal;font-style:normal;color:#a0a0a0;\"><\/p>\n<p style=\"text-align: center;\">Mobile Number:<\/p>\n<p style=\"text-align: center;\">04 118 33 118<\/p>\n<p><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column css=&#8221;.vc_custom_1460570841666{padding-bottom: 20px !important;}&#8221;]<div class=\" uavc-icons-center uavc-icons \">\n<a class=\"aio-tooltip 6aaf0bd5b266f\" href=\"https:\/\/www.facebook.com\/profile.php?id=61586806137607\"  data-toggle=\"tooltip\" data-placement=\"\" title=\"\"><div class=\"aio-icon circle \" data-animation=\"\" data-animation-delay=\"03\" style=\"color:#131313;background:#f7f7f7;font-size:18px;margin-right:5px;\">\n\t<i class=\"icomoon-free-social-contact-16x16-facebook\"><\/i>\n<\/div><\/a>\n<a class=\"aio-tooltip 6aaf0bd5b26e4\" href=\"https:\/\/www.instagram.com\/choppys.au\"  data-toggle=\"tooltip\" data-placement=\"\" title=\"\"><div class=\"aio-icon circle \" data-animation=\"\" data-animation-delay=\"03\" style=\"color:#131313;background:#f7f7f7;font-size:18px;margin-right:5px;\">\n\t<i class=\"icomoon-free-social-contact-16x16-instagram\"><\/i>\n<\/div><\/a>\n<a class=\"aio-tooltip 6aaf0bd5b2706\" href=\"https:\/\/www.tiktok.com\/@choppys.au\"  data-toggle=\"tooltip\" data-placement=\"\" title=\"\"><div class=\"aio-icon circle \" data-animation=\"\" data-animation-delay=\"03\" style=\"color:#131313;background:#f7f7f7;font-size:18px;margin-right:5px;\">\n\t<i class=\"fab fa-tiktok\"><\/i>\n<\/div><\/a><\/div>[\/vc_column][vc_column css=&#8221;.vc_custom_1469282395397{padding-top: 10px !important;padding-bottom: 5px !important;}&#8221;]<div id=\"ultimate-heading-3266aaf0bd5b2767\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-3266aaf0bd5b2767 uvc-4057 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-3266aaf0bd5b2767 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:15px;\",\"line-height\":\"desktop:22px;\"}'  style=\"font-family:&#039;Poppins&#039;;font-weight:normal;font-style:normal;color:#a0a0a0;\">\u00a9 <!--?php echo date(\"Y\"); ?--> Choppy&#8217;s Chopped Cheese. All Rights Reserved.<\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;vc_default&#8221; css=&#8221;.vc_custom_1474232685932{padding-top: 10px !important;padding-bottom: 20px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1469281915280{padding-bottom: 60px !important;}&#8221;][vc_column_text css=&#8221;&#8221;] At Choppy\u2019s, we believe food should be bold, honest, and unforgettable.No gimmicks. No shortcuts. No watered-down versions of the real thing. Our philosophy is rooted in three principles: Authenticity \u2013 We honour the NYC origins of the chopped cheese, staying true to the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1022,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-33","page","type-page","status-publish","has-post-thumbnail","hentry","description-off"],"_links":{"self":[{"href":"https:\/\/choppys.com.au\/index.php\/wp-json\/wp\/v2\/pages\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/choppys.com.au\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/choppys.com.au\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/choppys.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/choppys.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":3,"href":"https:\/\/choppys.com.au\/index.php\/wp-json\/wp\/v2\/pages\/33\/revisions"}],"predecessor-version":[{"id":1039,"href":"https:\/\/choppys.com.au\/index.php\/wp-json\/wp\/v2\/pages\/33\/revisions\/1039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/choppys.com.au\/index.php\/wp-json\/wp\/v2\/media\/1022"}],"wp:attachment":[{"href":"https:\/\/choppys.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}